Mirae Hall #1114
+82-2-6490-2263
bchoi@uos.ac.kr
General Information
Boreum Choi is an Associate Professor of Business Administration at the University of Seoul. Before joining UOS, Professor Choi worked as an Assistant Professor at UNIST from 2013 to 2017. She received a B. S. in Electrical and Mechanical Engineering from Yonsei University, her M. A. in Cognitive Science and Management from Yonsei University, and her Ph.D. in Business Administration from the Carnegie Mellon University. Her research mainly focuses on human–computer interaction and social computing.
Education
Ph.D., Tepper School of Business (majoring in Information Systems), 2012.
M.S., Tepper School of Business, Carnegie Mellon University (majoring in Information Systems), 2009
M.A. Cognitive Science and Management, Yonsei University, 2006
B.S. Electrical and Mechanical Engineering, Yonsei University (majoring in Computer Engineering), 2004.
Academic Appointments
2023. 9 - present, Professor of Business Administration, University of Seoul
2018. 9 - 2023.8, Associate Professor of Business Administration, University of Seoul
2017 - 2018.8, Assistant Professor of Business Administration, University of Seoul
2013 - 2017, Assistant Professor of Business Administration, UNIST
2006 – 2011, RA/TA/Instructor, Tepper School of Business, Carnegie Mellon University
Professional Appointments
2013 – 2013 Senior Researcher, Samsung Economics Research Institute
PUBLICATIONS
Hong, W., Zhang, L., Gang, K., and Choi, B. (Forthcoming) "The Effects of Expertise and Social Status on Team Member Influence and the Moderating Roles of Intragroup Conflicts", Group & Organization Management (SSCI)
Choi, B. and Lee, I. (2017) “Trust in Open versus Closed Social Media: The Relative Influence of User- and Marketer-generated Content in Social Network Services on Customer Trust”, Telematics and Informatics (SSCI), 34, pp 550-559
Choi, B., & Kim, M. (2016). "Donation via Mobile Applications: A Study of the Factors Affecting Mobile Donation Application Use", International Journal of Human–Computer Interaction (SSCI& SCI), 32(12), pp 967-974
Choi, B., & Jung, Y. (2016). "The Effects of Second-Screen Viewing and the Goal Congruency of Supplementary Content on User Perceptions", Computers in Human Behavior (SSCI), 64, pp 347-354.
Jung, Y., Kim, S., & Choi, B. (2016). "Consumer Valuation of the Wearables: The Case of smartwatches", Computers in Human Behavior (SSCI), 63, pp 899-905.
Lee, I., Kim, J., Choi, B., and Hong, S.-J. (2010) "Measurement Development for Cultural Characteristics of Mobile Internet Users at the Individual Level", Computers in Human Behavior (SSCI), 26(6), pp 1355-1368
Choi, B., Lee, I., Choi, D., and Kim, J. (2007) “Collaborate and Share: An Experimental Study of the Effects of Task and Reward Interdependencies in Online Games, CyberPsychology & Behavior(SSCI), 10(4), pp 591-595
Lee, I., Kim, J., Choi, B., and Hong, S.-J. (2007) “Culture-Technology Fit: Effects of Cultural Characteristics on the Post-Adoption of the Mobile Internet”, International Journal of Electronic Commerce (SSCI), 11(4), pp 11-51.
Choi, B., Lee, I. and Kim, J. (2006) “Culturability in Mobile Data Services: A Qualitative Study of the Relationship between Cultural Characteristics and User-Experience Attributes”, International Journal of Human-Computer Interaction (SSCI & SCI), 20(3), pp 171-206.
Kim, J., Lee, I., Lee, Y., Choi, B., Hong, S., Tam, K. Y., Naruse, K., and Maeda, Y. (2004) “Exploring E-Business Implications of the Mobile Internet: A Cross-National Survey in Hong Kong, Japan and Korea”, International Journal of Mobile Communications (SSCI), 2(1), pp. 1-21.
Kim, J., Lee, I., Choi, B., Hong, S.-J., Tam, K. Y., and Naruse, K. (2006) “Towards Reliable Metrics for Cultural Aspects of Human-Computer Interaction: Focusing on the Mobile Internet in Three Asian Countries,” In D. Galletta & P. Zhang (Eds.), Human-Computer Interaction and Management Information Systems: Applications, Advances in Management Information Systems Series. Armonk, NY: M.E. Sharpe, Inc., pp 173-19
Kim, M., Choi, U., and Choi, B. (2016) “An Empirical Research on Mobile Donation Applications: Focused on the Types and Service Attributes of Mobile Donation Applications”, Information Systems Review (in Korean)
Kim, J., Yoon, Y., Lee, I., Lee, K., and Choi, B. (2008) “Empirical Studies on the Conceptual Combination of Digital Convergence Products,” Korean Management Science Review, 25(3), 101-122 (in Korean)
Lee, I., Choi, B., Kim, J., Lee, K., and Jung, S. (2007) “Developing and Applying a New Methodology for Value-Centered HCI: Focusing on User Experience Structure of Mobile Data Service,” Journal of the HCI Society of Korea, 2(1), 13-24 (in Korean).
Choi, D., Choi, B., Lee, I., and Kim, J. (2007) “The Effect of the Equity of the Objective Performance on the Cognitive Performance and the Behavioral Intention,” Journal of Korea Game Society, 7(2), 3-11 (in Korean).
Awards, Fellowship and Honors
Outstanding Teaching Award, UNIST, 2015
Doctoral Consortium, Academy of Management, OCIS Division, 2010
Best Paper Award, 16th Korean Conference on Human Computer Interaction, 2007
Best Paper Award, Summer Workshop of Korea Game Society, 2006
Best Paper Award, 14th Korean Conference on Human Computer Interaction, 2005
William Larimer Mellon Fellowship, Carnegie Mellon University, 2006 – 2010
Academic Courses Taught
Introduction to MIS: Undergraduate level
Database Management and Data Mining: Undergraduate level
Data analysis and Decision Making: Undergraduate level
System Analysis and Design: Undergraduate level
MIS Seminar: M.S/Ph.D. level
Introduction to Data Mining: M.S level
Advanced Data Mining: M.S. level
Professional Membership
The Association of Information Systems
Academy of Management
The Korea Society of Big Data
The Korea Human Computer Interaction Society
The Korea Media Management Association
The Korea Society of Management Information Systems
